French delegation visits Australia to showcase mining solutions

A French delegation of 13 companies organised by Business France visited Melbourne and Perth to showcase their solutions to mining players to develop their businesses in Australia.

After visiting Jakarta in Indonesia and Melbourne in Victoria, the delegation landed in Perth, Western Australia, the capital of mining in Oceania. For this WA visit, Business France partnered with the FACCI WA Chapter in order to capitalise on its network and its expertise.

The two-day programme in Western Australia focused on an introduction of the mining industry of WA, presented by the State Government; a presentation on the mining innovation and potential institutional partners; a presentation by a panel of seven companies already active in the Australian mining market (FACCI WA Mining Committee); B2B meetings and a Cocktail function giving the opportunity to the participants to network at government and industrial levels.

The focus of the FACCI WA Mining Committee was on “what to do or not do” for a foreign company to develop their business or services in Western Australia.

“The difficulty encountered if there is a lack of understanding of the WA market and its cultural economy. A culture focuses’ attention on the practical ways will result on a positive development. A strong comprehension on the culture we are doing business with, will define the company’s abilities to be successful in breaking the intended market.”

A cocktail reception concluded the day of presentations, with guests including Chris Tallentire, MLA, Parliamentary secretary for Minister David Kelly and Dr. Mike Nahan MLA, Leader of the opposition. Both demonstrated the interest of the State of Western Australia to develop bilateral relationships with France.

The WA mission concluded on Friday, 22 March, with a full program of B2B meetings with customers and potential partners.

To read the full FACCI article, click here.